Tag: product management

Designing for Speed: Reducing Friction From The User Experience

Your customers are always looking for ways to accomplish each task as fast as possible. Whether that be ordering groceries online, booking a hotel on an app or speaking to Alexa to set a timer. If price is king, then convenience is surely queen. You must find ways to make life easier for the customer, they will surely abandon your product for the competitor that meets their, albeit, lazy needs. Convenience is key and a core concept of designing a friction-less user experience. Read More

MailChimp Email Automation: 5 Campaigns For Success

If you don’t already know, I love MailChimp. I’ve always been a huge advocate of the product, partly because I’ve seen it’s evolution over the years. The company is self-funded, customer focused and tailored for small to medium size businesses in the market. For someone like myself, who did not know anything about front-end development or digital marketing, it was intuitive and fun. What’s more, as my skills improved, I was able to unlock more robust features MailChimp enables through their platform. Read More

Building a Mobile App: 5 things I learned

Building a mobile app can be a daunting endeavour. Unlike traditional websites, mobile apps require a different set of skills and expertise. Analytics, user experience, A/B testing, and deployments are completely different. Do you build a native app for iOS and Android or do you build a hybrid app using new technologies like Angular or React? What analytics tools will you use? How will you structure the experience to complement the mobile user's expectations? Read More

Listening Labs: 6 Tips for Successful Customer Interviews

For the last 6 months, the ID90 Travel team has been focused on building a new app. The primary driver for this product was the shift in traffic and noticeable downfalls of our current app. After deliberating what technologies to use (Ionic, Cordova & Angular), we began building. After 3 months, we decided we had an MVP we could elicit feedback from real life customers. So we decided to run a series of listening labs. Read More