Category: Grow

How Data Analysis and Customer Surveys Helped Us Triple Our Hotel Attachment Rate

Whenever I join a company, the first order of business is to learn what we're doing today. This means sitting in on meetings, observing engineering workflows, taking notes on business processes and most importantly, sifting through large amounts of quantitative and qualitative data wherever possible. Bridging the gap between internal procedures and customer oriented data analysis will help understand pain points and future opportunities. Read More

Designing for Speed: Reducing Friction From The User Experience

Your customers are always looking for ways to accomplish each task as fast as possible. Whether that be ordering groceries online, booking a hotel on an app or speaking to Alexa to set a timer. If price is king, then convenience is surely queen. You must find ways to make life easier for the customer, they will surely abandon your product for the competitor that meets their, albeit, lazy needs. Convenience is key and a core concept of designing a friction-less user experience. Read More

What To Know Before Joining a Startup

Working at a tech startup has and always will be appealing to the young, the hungry and the slightly crazed. Stories of being unable to easily discern who the CEO is because they're wearing sandals and shorts. Seeing pictures of teams huddled closely together, surrounded by whiteboards with what seem like nonsensical blueprints. Walking by over-the-top snack bars with an infinite supply of la croix and quality coffee. You imagine yourself laying on a beanbag with your mac laptop, watching people adopt your product as a result of that new tech-crunch article. You envision an acquisition by Google, Amazon or Facebook. Soon your mind wonders. Ideas of a buying Tesla or making a down payment on your first house circulate incessantly. Read More

MailChimp Email Automation: 5 Campaigns For Success

If you don’t already know, I love MailChimp. I’ve always been a huge advocate of the product, partly because I’ve seen it’s evolution over the years. The company is self-funded, customer focused and tailored for small to medium size businesses in the market. For someone like myself, who did not know anything about front-end development or digital marketing, it was intuitive and fun. What’s more, as my skills improved, I was able to unlock more robust features MailChimp enables through their platform. Read More

Listening Labs: 6 Tips for Successful Customer Interviews

For the last 6 months, the ID90 Travel team has been focused on building a new app. The primary driver for this product was the shift in traffic and noticeable downfalls of our current app. After deliberating what technologies to use (Ionic, Cordova & Angular), we began building. After 3 months, we decided we had an MVP we could elicit feedback from real life customers. So we decided to run a series of listening labs. Read More

Shopify Apps: Top 6 Apps for Growing Business

MailChimp is one of the many Shopify Apps to Improve Your Email Campaigns

As you may know by now, I run my family’s online business on Shopify’s platform. We made the switch from SquareSpace after a year because we wanted more tools to automate our marketing strategy. We chose Shopify because it has an ecosystem of third-party Shopify apps that help you run your online business. From automating marketing programs to optimizing your online store’s performance, Shopify has you covered. Read More

Product Management: 5 Lessons from Technology Startups

analytics platforms are incredibly important

I was 22 years old when I graduated from college. During my college years, I read a ton of dense philosophical text and solved complex economic problems. This experience, I believe, trained me to think differently than my peers. My first job out of college was a healthcare IT company. During the day I helped facilitate operations for our implementations team. At night I learned how to code and use marketing tools. After a few months, I launched my family’s online business. This was the first time I truly owned a product. Fast forward a few years, we’re now serving customers around the world, automating marketing interactions, directly interacting with customers and growing our reach. Little did I know, I was cultivating my product management skills. Read More