Your customers are always looking for ways to accomplish each task as fast as possible. Whether that be ordering groceries online, booking a hotel on an app or speaking to Alexa to set a timer. If price is king, then convenience is surely queen. You must find ways to make life easier for the customer, they will surely abandon your product for the competitor that meets their, albeit, lazy needs. Convenience is key and a core concept of designing a friction-less user experience. Read More