Author: Roger

Designing for Speed: Reducing Friction From The User Experience

Your customers are always looking for ways to accomplish each task as fast as possible. Whether that be ordering groceries online, booking a hotel on an app or speaking to Alexa to set a timer. If price is king, then convenience is surely queen. You must find ways to make life easier for the customer, they will surely abandon your product for the competitor that meets their, albeit, lazy needs. Convenience is key and a core concept of designing a friction-less user experience. Read More

What To Know Before Joining a Startup

Working at a tech startup has and always will be appealing to the young, the hungry and the slightly crazed. Stories of being unable to easily discern who the CEO is because they're wearing sandals and shorts. Seeing pictures of teams huddled closely together, surrounded by whiteboards with what seem like nonsensical blueprints. Walking by over-the-top snack bars with an infinite supply of la croix and quality coffee. You imagine yourself laying on a beanbag with your mac laptop, watching people adopt your product as a result of that new tech-crunch article. You envision an acquisition by Google, Amazon or Facebook. Soon your mind wonders. Ideas of a buying Tesla or making a down payment on your first house circulate incessantly. Read More

MailChimp Email Automation: 5 Campaigns For Success

If you don’t already know, I love MailChimp. I’ve always been a huge advocate of the product, partly because I’ve seen it’s evolution over the years. The company is self-funded, customer focused and tailored for small to medium size businesses in the market. For someone like myself, who did not know anything about front-end development or digital marketing, it was intuitive and fun. What’s more, as my skills improved, I was able to unlock more robust features MailChimp enables through their platform. Read More

Building a Mobile App: 5 things I learned

Building a mobile app can be a daunting endeavour. Unlike traditional websites, mobile apps require a different set of skills and expertise. Analytics, user experience, A/B testing, and deployments are completely different. Do you build a native app for iOS and Android or do you build a hybrid app using new technologies like Angular or React? What analytics tools will you use? How will you structure the experience to complement the mobile user's expectations? Read More

Listening Labs: 6 Tips for Successful Customer Interviews

For the last 6 months, the ID90 Travel team has been focused on building a new app. The primary driver for this product was the shift in traffic and noticeable downfalls of our current app. After deliberating what technologies to use (Ionic, Cordova & Angular), we began building. After 3 months, we decided we had an MVP we could elicit feedback from real life customers. So we decided to run a series of listening labs. Read More

What I’ve Learned From Web Design

I've built several custom websites in my life—and it's never been easy. A common feature of building websites for others is this: no one really knows what they want and each website requires a different experience. So while we have great frameworks like Bootstrap, Material, and Foundation, it isn't enough. Everyone in web design still goes through the hell associated with trying to bring a website to life Read More

11 Days in Japan: From Tokyo to Osaka

As a first time visitor to Japan, planning an itinerary was a disconcerting exercise. There are innumerable experiences you can dive into. Shrines, onsens, ryokans, hikes, renown restaurants, and izakaya--the list would seem nearly endless. So when we outlined our 11-day itinerary to Japan, Maria and I were up for a monumental journey spanning over 77 miles on foot and hundreds of miles by train. Read More

Shopify Apps: Top 6 Apps for Growing Business

MailChimp is one of the many Shopify Apps to Improve Your Email Campaigns

As you may know by now, I run my family’s online business on Shopify’s platform. We made the switch from SquareSpace after a year because we wanted more tools to automate our marketing strategy. We chose Shopify because it has an ecosystem of third-party Shopify apps that help you run your online business. From automating marketing programs to optimizing your online store’s performance, Shopify has you covered. Read More