Ionic Hybrid Apps Apps

Building a Mobile App: 5 things I learned

Building a mobile app can be a daunting endeavor. Unlike traditional websites, mobile apps require a different set of skills and expertise. Analytics, user experience, A/B testing, and deployments are completely different. Do you build a native app for iOS and Android or do you build a hybrid app using new technologies like Angular or React? What analytics tools will you use? How will you structure the experience to complement the mobile user’s expectations?

At ID90 Travel, we went through the growing pains of building our own mobile app. We learned a lot during this process and it helped refine our thinking when it came to mobile customers.

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What I’ve Learned From Web Design

I’ve built several custom websites in my lifeā€”and it’s never been easy. A common feature of building websites for others is this: no one really knows what they want and each website requires a different experience. So while we have great frameworks like Bootstrap, Material, and Foundation, it isn’t enough. Everyone in web design still goes through the hell associated with trying to bring a website to life

And this will never change. I’ve designed blogs, e-commerce stores, and even this website. I’ve rebuilt my family’s e-commerce site time and time again. When you have an e-commerce site, you want to ensure speed, functionality, and design best practices are met. You want to be up to par or above that of your competitors. As a result, an endless cycle of learning is perpetuated leading to countless enhancements to your website.

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Getting Started with Google Tag Manager

Newcomers to Digital Marketing may be intimated by Google Tag Manager. It’s new, powerful and at times unforgiving. However, Google Tag Manager is easy and incredibly useful. The tool has a sleek interface reminiscent of other Google products with an intuitive flow that makes tagging effortless. You can even say goodbye to the need of adding the Google Analytics script to your header!

In this post, I want to help you get started with Google Tag Manager with a few simple steps. This post is for digital marketing newbies with little Google Analytics experience.

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