Building a mobile app can be a daunting endeavor. Unlike traditional websites, mobile apps require a different set of skills and expertise. Analytics, user experience, A/B testing, and deployments are completely different. Do you build a native app for iOS and Android or do you build a hybrid app using new technologies like Angular or React? What analytics tools will you use? How will you structure the experience to complement the mobile user’s expectations?
At ID90 Travel, we went through the growing pains of building our own mobile app. We learned a lot during this process and it helped refine our thinking when it came to mobile customers.