Blog

Listening Labs Grow

Listening Labs: 6 Tips for Successful Customer Interviews

For the last 6 months, the ID90 Travel team has been focused on building a new app. The primary driver for this product was the shift in traffic and noticeable downfalls of our current app. After deliberating what technologies to use (Ionic, Cordova & Angular), we began building. After 3 months, we decided we had an MVP we could elicit feedback from real life customers. So we decided to run a series of listening labs.

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Build

What I’ve Learned From Web Design

I’ve built several custom websites in my life—and it’s never been easy. A common feature of building websites for others is this: no one really knows what they want and each website requires a different experience. So while we have great frameworks like Bootstrap, Material, and Foundation, it isn’t enough. Everyone in web design still goes through the hell associated with trying to bring a website to life

And this will never change. I’ve designed blogs, e-commerce stores, and even this website. I’ve rebuilt my family’s e-commerce site time and time again. When you have an e-commerce site, you want to ensure speed, functionality, and design best practices are met. You want to be up to par or above that of your competitors. As a result, an endless cycle of learning is perpetuated leading to countless enhancements to your website.

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busan-korea Travel

Beach Side in Busan, South Korea

Busan is the California of South Korea. Here you’ll find skyscrapers, businessmen willing to dish out more money than necessary and lengthy Pacific coast beaches. We stayed here for two nights and it was a real treat—it was the perfect mixture of concrete jungle and ocean life.

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Travel

11 Days in Japan: From Tokyo to Osaka

As a first time visitor to Japan, planning an itinerary was a disconcerting exercise. There are innumerable experiences you can dive into. Shrines, onsens, ryokans, hikes, renown restaurants, and izakaya--the list would seem nearly endless. So when we outlined our 11-day itinerary to Japan, Maria and I were up for a monumental journey spanning over 77 miles on foot and hundreds of miles by train.

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Travel

Jeonju: Birth Place of Korean Bibimbap

Jeonju was our second destination in South Korea. This is where we immersed ourselves in the traditional Korean way of life by sleeping in a customary Hanok. Although we only stayed for one night, it was an experience worth writing about.

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Grow

Shopify Apps: Top 6 Apps for Growing Business

As you may know by now, I run my family’s online business on Shopify’s platform. We made the switch from SquareSpace after a year because we wanted more tools to automate our marketing strategy. We chose Shopify because it has an ecosystem of third-party Shopify apps that help you run your online business. From automating marketing programs to optimizing your online store’s performance, Shopify has you covered.

When we made the switch, we found ourselves asking the following question. Which Shopify apps could we use to get the most out of our store without breaking the bank? This is the question I seek to answer.

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Grow

Product Management: 5 Lessons from Technology Startups

I was 22 years old when I graduated from college. During my college years, I read a ton of dense philosophical text and solved complex economic problems. This experience, I believe, trained me to think differently than my peers. My first job out of college was a healthcare IT company. During the day I helped facilitate operations for our implementations team. At night I learned how to code and use marketing tools. After a few months, I launched my family’s online business. This was the first time I truly owned a product. Fast forward a few years, we’re now serving customers around the world, automating marketing interactions, directly interacting with customers and growing our reach. Little did I know, I was cultivating my product management skills.

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Travel

15 Things to Know Before Visiting Japan

Japan is a country full of quirky symbolism, ingenious technology, and amazing food. Before visiting Japan, you should know a few things to not get caught off guard. Below I quickly cover things like transportation, traveling costs, etiquette, gadgets, and culture.

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Build

Getting Started with Google Tag Manager

Newcomers to Digital Marketing may be intimated by Google Tag Manager. It’s new, powerful and at times unforgiving. However, Google Tag Manager is easy and incredibly useful. The tool has a sleek interface reminiscent of other Google products with an intuitive flow that makes tagging effortless. You can even say goodbye to the need of adding the Google Analytics script to your header!

In this post, I want to help you get started with Google Tag Manager with a few simple steps. This post is for digital marketing newbies with little Google Analytics experience.

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Travel

Kimchi Country: My Time in Seoul

Seoul became a very special place for me. Travelers from the Western World will find amazing cultural, topographical, architectural and technological differences in Seoul. The city has over 10 million residents and a population density nearly twice that of New York. The transit in the city is unbelievably efficient. The food is inexpensive and delicious. The people are kind and live like night owls. The landscape is something to be in awe of. Technology is far more intertwined in their everyday life.

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